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Commerce SEO Analyst

Advance Magazine Publishers Inc.

This is a Full-time position in New York, NY posted May 2, 2021.

Cond Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms.

The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Cond Nast Traveler/Traveller, Allure, AD, Bon Apptit and Wired, among others.

Cond Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.
Job Description
Our SEO Team works closely with our editorial, audience development, and analytics groups to figure out ways to acquire new users from search and to ensure the highest level of discoverability for content across digital platforms.

In this role, your work will make a huge impact on many Cond Nast’s sites throughout the company.
We are looking for a data-driven highly organized individual with a search engine optimization background, specifically with in-house or agency experience with content SEO research & analytics in the digital content industry.

This role will focus on SEO reporting and analytics using Google Search Console, Google Analytics, SEMrush and many other SEO tools.

The Commerce SEO Analyst is an analytic subject matter expert and will be responsible for identifying and sharing traffic, ranking, keyword, revenue, and KPI insights to drive content SEO decisions on pages that drive affiliate revenue.

Expertise with traffic analytics tools is a must but we are also looking for people with a proven track record with SEO, content insights experience, and who have used data to feed into content planning in previous positions.

This is a full time position based in New York and reports to the Associate Director of SEO.
KEY RESPONSIBILITIES AND REQUIREMENTS
Work closely with the Commerce Team and SEO Team to define and meet growth KPIs Analyze, identify & manage affiliate revenue SEO initiatives and opportunities Dedicated to supporting SEO for all affiliate data & commerce traffic requests for 12+ brands at Cond Nast Build and maintain weekly, monthly & quarterly commerce SEO reports tracking content performance, revenue, traffic analytics, and search trends Provide insight that will grow search traffic, conversion rates, and revenue Apply data mining and information gathering techniques to identify and interpret patterns and trends in search Conduct shopping content gap analyses across Conde Nast brands Implement enterprise keyword research and tracking at scale Proactively communicate traffic insights to Commerce Team and SEO Team Collaborate with SEO Team on case studies to help define new best practices Develop and maintain robust search traffic forecasts to support the Commerce Team and SEO Team Stay up-to-date on latest algorithm updates, new tools, industry trends & news
ESSENTIAL SKILLS & REQUIREMENTS
Expert in data analysis Strong experience in SEO Familiarity with SQL is a must Must be fluent in Excel / Google Sheets Expert user with Google Analytics, Google Search Console, Google Data Studio Expert user of SEO tools: SEMrush or Searchmetrics Expert user with crawling tools: Botify, Screaming Frog SEO Spider.

Strong understanding of HTML and JavaScript Affiliate/ecommerce experience a plus Committed to presenting a compelling story & actionable insights with data Passion for problem-solving & curiosity-driven approach to research Experience with working in content management systems (CMS) A collaborative & proactive team player Be able to weave information together from a variety of sources to form actionable insights Ability to prioritize & balance projects and adhere to timelines Ability to clearly articulate and present initiatives to editorial and SEO teams alike
What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible.

You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Cond Nastis an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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