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Head of Brand Marketing

Magic Spoon

This is a Full-time position in New York, NY posted June 6, 2021.

Marketing New York, New York, United States Full time

Magic Spoon reimagines your favorite childhood breakfast cereals into a high-protein, low-carb, guilt-free daily indulgence.

Since launching in April 2019, we’ve quickly become one of the fastest growing DTC brands.

Forbes called us “the future of cereal”, and TIME Magazine named us in their Top 100 inventions of 2019.

Our investors include some of the most prominent names in venture capital (Lightspeed Venture Partners, Collaborative Fund, etc), founders of top companies (Casper, Allbirds, Harry’s, etc), and celebrities (Nas, Questlove, etc).

We’re looking for a world-class Brand Marketer.

You’ll work closely with our Creative Director and Head of Growth to take the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns.

(1) Social
Content, copy, and calendar for existing social platforms (FB, IG) Build strategy and launch us on new platforms (Tiktok, etc) Manage community Create UGC content flywheel
(2) PR
Manage external PR agency
(3) Partnership
Partner with like-minded brands Leverage our celebrity investors
(4) Other
Build and develop a team Own the marketing calendar and ensure alignment across social, email, growth, cx teams.

Spearhead new brand marketing channels such as billboards, linear/connected tv, and more.

Collaborate with Creative and Growth teams on paid social assets and landing pages
Requirements
5+ years of experience in the CPG industry with a focus on DTC Experience at a brand that has gone through explosive growth (ideally from 0 to $50mm+) Experience building and leading teams.

An obsession with brand, creative, and story-telling.

A love of all things food, fitness, wellness, and startups.

Unlimited vacation Will work from our awesome office in Tribeca, NYC (one day, anyway)

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